client relationships. the key to success. an overview

Client Relationships

Client relationship: a connection, association or involvement with a prospect or ongoing client in a business relationship.
A “relationship” can be achieved through numerous ways, but from Egyii’s perspective, the most powerful and meaningful client relationship (for both internal and external business) is a close, personalised, long term face to face relationship.

Challenges Today in Client Relationships

With today’s busy, interconnected and digital world, it is becoming more and more difficult to build and maintain close client relationships.  Why?

• People are not loyal anymore as everything is a “click away”
• Many people are leery of the “gun slinging” salesperson looking for “the deal” to meet his numbers
• Companies are too focused internally and not focused on the client
• Companies are too short term focused and not medium to long term focused
• Etc

From Egyii’s research and experience, the most difficult relationships for businesses to attain are the relationships that are needed to drive intangible and/or complex sales.

So what is missing?

Solutions

In more complex and/or less tangible business scenarios, what do most people want? People want to be understood and treated like an individual- not as a number. They want that connection, association and involvement.

They want a value add relationship.

In today’s business environment you need two tools.

To build your relationship you first need the tools to manage yourself - your own situation. We call this self management.

Once you can manage yourself, you can start to manage the relationship. We call this relationship management.

The combination of Egyii’s self management and relationship management tools, along your company’s tools (your sales process, marketing and unique product offerings) make for a powerful client relationship programme.

Samples* of Client Relationship programmes that can help solve your problems and challenges:
Creating a Great Customer Experience (PDF)
Adapting Well to Change (PDF)

*These are only a sampling of what we can do for you. Please note that all Egyii programmes are customised to meet your specific needs.

The Benefits of Well Executed, Long Term Client Relationships

The benefits are clear.

With long term, solid client relationships you and the client benefit.  

For example:

• You attain a more loyal client base. It is proven that loyal clients typically buy more products at higher margin, and they are easier to cross sell and up sell to
• Your operations costs are cut. As the client becomes more familiar with you and your business, less support is required
• It is easier for the client: peace of mind.
• Your product and company look different- you become more competitive as people become the differentiator

The benefits of well executed, long term client relationships benefit all parties.

• Enhancing the customer experience
• Building and rebuilding trust
• Maximising sales performance and skills

Understanding one's self is the key to true knowledge. Aristotle